Sometimes, advertising agencies have to get a little creative with their creative. Coors Light has found a clever way to navigate NFL do-as-we-say-not-as-we-do rules for players regarding beer endorsements by hiring Chiefs quarterback Patrick Mahomes to market a Coors Light. Literally. Because the rules prohibit active payers from directly endorsing beer, the Mahomes spot pitches [more]
Source Rumor Mill – ProFootballTalk https://ift.tt/1Ed89j5
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